If you cannot measure your business ROI you earn, you should be stopped all your marketing efforts. Otherwise, you continue spending your money where you shouldn’t spend it.
We’ve seen how marketing campaigns can shift in focus depending on a company’s needs. We identify the original problems before starting any work. Make sense to test, rather than guess.
We got success in this business because we take a step-by-step approach so we saw exactly what happened. End of the day we saw actual results of what works for SKY’s products and services to SKY’s ausience.
“Advertising… must now become accountable. Advertising… must become an investment in profits.” Lester Wunderman.